This post is in continuation with my previous post Google AdWords Ad Quality & Quality Score for Best Performance.
This post is about how quality score affects our advertising cost.
(Click to find more details about Quality Score)
Here is the formula to calculate the actual Cost per Click (CPC):
Actual CPC = Ad Rank to Beat/ Quality [...]
In this post I am writing about:
The importance of high quality Ads & it’s impact on Quality Score & overall Account Performance
Let’s start the discussion…..
High quality ads are always better for all 3 who are involved in Advertising called Advertisers, Publishers & Users.
Above diagram is explaining how Ad Quality is good for all.
It is good [...]
Continue reading about Google AdWords: Ad Quality & Quality Score for Best Performance
We all know that links are one of the most important ranking factors of search engines. Search engines like Google count links as a vote to the site. Google PageRank (PR) is being used as an indicator of individual page’s value. Site with more back links are considered more valuable then the site with no [...]
In my previous post, I have listed down few most common mistakes which may cost much to the site.
Here, I am writing some tips to optimize Ecommerce sites to make them more search engine & user friendly.
Ecommerce Site Optimization Tips:
On site optimization is most important for Ecommerce sites. On site [...]
Continue reading about SEO for E-commerce site: Part-2 Tips to Remember
Ecommerce site comes in to picture when we offer online shopping facilities to our customers. But it is really terrible to have a site that doesn’t give conversions or sale.
I have seen many Ecommerce website offering a wide range of product but few sales.
With this post I am trying to highlight some common mistakes which [...]
When we think about web marketing then many options comes in to mind like Search Engine Marketing, Affiliate Marketing, E-Mail Marketing, Newsletters, Blogs, Press Releases & many others. Sometime it becomes tough to choose the right marketing media. Isn’t it?
But I really feel that one media is there which is unavoidable & is on the [...]
Continue reading about Searching for right Online Marketing Media?
