Yesterday, I received a query about “How to structure same meaning keywords into ad groups?”
Well, marketers have different opinion about this. Some will say to have them in single ad group while others would prefer to create different ad groups for synonymous.
Let’s say I am selling Audio Systems and my relevant keywords are “Audio System”, [...]
In last few days, I have received a number of queries related to the “keywords match types” from my visitors. The most common was- should we use the same keyword with all three matching options in one ad group?
So, here is the answer of this query-
Each of your keywords should only appear once in [...]