Oct

No more need for designers. Now, you can create display ads in minutes

Anshu Garg on October 16th, 2008

Today Google has announced the release of its new tool “AdWords display ad builder”.

With the help of this tool you can create professional-looking display ads in AdWords without needing to hire a designer.

You can select your Ad format from over 40 professionally designed templates. This new tool lets you create customized display ads with your own text, images, and logo. There are many good features available like you can change colors and backgrounds, it can create ads to fit all possible placements across the Google content network, including video, game, and feed placements.

These ads are optimized for direct user response and use a clear call to action you define. When you’re done creating your new ad, it will run on Google partner sites based on the target settings you choose.

How to use ‘Display Ad Builder’?

Login to your AdWords Account & then select the campaign for which you want to build your Ad. From the ‘Ad Variations’ tab Click on ‘Display ad builder’ to get started. After selecting the display ad builder from any ad group page within your account, you’ll be able to fully customize an ad template’s background colors, fonts, images, and text. If you have an existing ad, click on the appropriate link to upload it.

you can create product showcases, galleries, and industry-specific ads.

You can add or remove ad sizes when you first create your customizable display ad. After you select your ad size, you can preview your ad content within the selected size. You can then go back one step in the process and change your selection before you finally submit your new ad.

Animation is restricted to a maximum of 15 seconds (at a 15-20 fps frame rate). Endless loops are not allowed. Ads can loop any number of times until the 15-second limit is reached.

Audio effects must be user-initiated. Browser video effects, such as cursor animations, are allowed, but must be user-initiated. For audio and browser video effects, the default must be set to off.

The display ad builder is now available to all advertisers in the U.S. and Canada.

For a more detailed look you can watch a longer tutorial.

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