Today Google has announced the release of its new tool “AdWords display ad builder”.
With the help of this tool you can create professional-looking display ads in AdWords without needing to hire a designer.
You can select your Ad format from over 40 professionally designed templates. This new tool lets you create customized display [...]
Continue reading about No more need for designers. Now, you can create display ads in minutes
Clickthrough Rate (CTR) is a very important factor for any AdWords (PPC) campaign. CTR is defined as the number of clicks your ad receives divided by the number of times your ad is shown. Our clicks define the performance of our ads & tell us what works and what doesn’t right away. We should write [...]
Continue reading about How to write Google AdWords Ads to get Quality Clicks
Google is planning to introduce modifications in Quality Score statistics in the coming weeks- Google will release these Quality Score changes to a very small segment of advertisers within the next day or two, so that Google can gather feedback before launching to all its advertisers.
Impact of these modifications:
Quality Score will now be [...]
Continue reading about Google is Improving Quality Score Statistics to Make It More Realistic
Today I am planning to write some AdWords management tips which can help you in your PPC account optimization & to get better ROI.
I will cover the complete article in a series of posts. Each post will cover different areas of an AdWords account.
AdWords management & optimization is a constant learning process, [...]
Continue reading about AdWords (Pay-per-Click) Management Tips
Many people have this common query that “why Google is not showing our ads on Google Search or content results, though we are running AdWords Ad Campaign”….
Here, I am listing out the most common or possible reasons:
No Billing Information:
Your AdWords ads can’t begin running until you enter valid billing information in your [...]
Continue reading about Worried about why Google is not displaying your ads on Google Search Results?
We all know the Google’s influence over Internet Industry. Google is just amazing!!
It provides many free tools to help advertisers & users. Recently, Google has introduced a new free tool called Google Ad Planner to potentially increase its already widespread influence.
It’s a research and media planning tool that connects advertisers and publishers. When using [...]
Continue reading about Google Ad Planner: Google’s Free Tool to Help You in Your Media Planning
Landing page plays a very important role in the success of online advertising efforts. This serves the ultimate objective of the website to get conversions which can be of different type as per marketing objective of the site like it can be sign up for newsletters, purchase of specific products, contact form fill up & [...]
Starting from today, landing page load time factor will be incorporated into keywords’ Quality Scores. Keywords with landing pages that load slowly may get lower Quality Scores and thus higher minimum bids. On the other hand, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.
Google has [...]
This post is in continuation with my previous post Google AdWords Ad Quality & Quality Score for Best Performance.
This post is about how quality score affects our advertising cost.
(Click to find more details about Quality Score)
Here is the formula to calculate the actual Cost per Click (CPC):
Actual CPC = Ad Rank to Beat/ Quality [...]
In this post I am writing about:
The importance of high quality Ads & it’s impact on Quality Score & overall Account Performance
Let’s start the discussion…..
High quality ads are always better for all 3 who are involved in Advertising called Advertisers, Publishers & Users.
Above diagram is explaining how Ad Quality is good for all.
It is good [...]
Continue reading about Google AdWords: Ad Quality & Quality Score for Best Performance
