This post is in continuation with my previous post Google AdWords Ad Quality & Quality Score for Best Performance.
This post is about how quality score affects our advertising cost.
(Click to find more details about Quality Score)
Here is the formula to calculate the actual Cost per Click (CPC):
Actual CPC = Ad Rank to Beat/ Quality [...]
In this post I am writing about:
The importance of high quality Ads & it’s impact on Quality Score & overall Account Performance
Let’s start the discussion…..
High quality ads are always better for all 3 who are involved in Advertising called Advertisers, Publishers & Users.
Above diagram is explaining how Ad Quality is good for all.
It is good [...]
Continue reading about Google AdWords: Ad Quality & Quality Score for Best Performance
Recently, I had a discussion with my colleagues about the qualities of best landing page, why landing page is so important & factors which should be considered before designing a landing page. We have discussed a lot of things & I am trying to summarize it in this post.
What is Landing Page & Why is [...]
I have seen many people running their PPC campaign without giving any concern to keywords’ quality score. They simply pay more to increase their Ads position. This methodology actually reduces the ROI of the campaign.
Everyone wants to make his/ her campaign to be more successful that too by paying less.
Quality Score is definitely the [...]
Continue reading about Quality Score: The Key to Success for AdWords (PPC) Campaign
Be more accurate in your AdWords targeting!!
Now you can be more specific to your advertising segment with AdWords’ new Demographic Bidding feature.
Before moving forward I would like to define the meaning of demographic group.
A demographic group is an audience that shares a particular trait or characteristic like an age, gender, income, or some other area.
Demographic [...]
