Google’s +1 button has started appearing on display ads.
Actually, +1 on the Google Display Network was announced on 20 Sept., which makes the display ad campaigns social-enabled by incorporating personal recommendations into it. A display ad gets more attention & become more influential when people can see them with recommendations from their friends and contacts.
In July this year, I have passed AdWords Individual Qualification exams with specialization in “Search Advertising”, “Display Advertising” & “Reporting And Analysis”. Today, I am happy to announce that SEODoz has satisfied the program requirements to achieve status as a Google AdWords Certified Partner in the Google AdWords Certification program.
SEODoz’s Google Certification Program Profile page [...]
Yesterday, I received a query about “How to structure same meaning keywords into ad groups?”
Well, marketers have different opinion about this. Some will say to have them in single ad group while others would prefer to create different ad groups for synonymous.
Let’s say I am selling Audio Systems and my relevant keywords are “Audio System”, [...]
In last few days, I have received a number of queries related to the “keywords match types” from my visitors. The most common was- should we use the same keyword with all three matching options in one ad group?
So, here is the answer of this query-
Each of your keywords should only appear once in [...]
Last year in October, Google has launched Google Boost- A local advertising solution to help local businesses connect with potential customers in their area. Now, Google has renamed it with “AdWords Express” with not much change.
It’s very easy to use “AdWords Express”. You don’t need to be a marketing expert to start your local marketing [...]
As I promised in my previous post, here are some tips & sample questions for all four exams, which might be useful for you if you are planning to appear for the Google AdWords Individual Qualification Exams in near future.
• First & most important tip is- READ COMPLETE TRAINING MATERIAL COURSE provided FREE by Google [...]
Most of you would understand why I wrote “Again” in the title. As per Google’s mandate, the validity of the exam holds good for 1 year for advanced exams & 2 years for Fundamental exam and after that it gets expired. In order to become qualified again, one has to appear and pass it again.
Are you running Ad Campaign on Google Display Network (GDN)? If yes, then there is good news- Google has announced some innovative tools which are helpful in achieving superior performance with greater transparency & better measurement. These tools are: Relative CTR, Impression Share (IS), Content Ads Diagnostic Tool & Unseen Impression Filter.
Relative CTR is a [...]
In this post I am sharing some tips to quickly improve the AdWords Ads performance. These tips are tried & tested and have helped me to increase client’s revenue by 23% so thought of sharing them with you. Here, I have not covered the basic ad text optimization techniques, rather sharing the advance level of [...]
Now, feature your brand more significantly!
As shown in the above image, starting today, Google can automatically show your display URL domain in the headline for select top placement ads on Google.
In this case the domain name will be separated from the text by a vertical pipe (”|”) & will not include any “www.” prefix [...]