http://www.seodoz.com/blog A Professional SEO Blog Wed, 12 Oct 2011 02:33:16 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.seodoz.com/blog/google-adwords/1button-adwords-display-ads/ http://www.seodoz.com/blog/google-adwords/1button-adwords-display-ads/#comments Tue, 11 Oct 2011 16:29:01 +0000 Anshu Garg http://www.seodoz.com/blog/?p=320 submit_url = 'http://www.seodoz.com/blog/google-adwords/1button-adwords-display-ads/';Google’s +1 button has started appearing on display ads. Actually, +1 on the Google Display Network was announced on 20 Sept., which makes the display ad campaigns social-enabled by incorporating personal recommendations into it. A display ad gets more attention & become more influential when people can see them with recommendations from their friends and contacts. “Because [...]]]> http://www.seodoz.com/blog/google-adwords/1button-adwords-display-ads/feed/ 0 http://www.seodoz.com/blog/google-adwords/seodoz-adwords-certified-partner/ http://www.seodoz.com/blog/google-adwords/seodoz-adwords-certified-partner/#comments Tue, 04 Oct 2011 16:32:38 +0000 Anshu Garg http://www.seodoz.com/blog/?p=315 submit_url = 'http://www.seodoz.com/blog/google-adwords/seodoz-adwords-certified-partner/';In July this year, I have passed AdWords Individual Qualification exams with specialization in “Search Advertising”, “Display Advertising” & “Reporting And Analysis”.  Today, I am happy to announce that SEODoz has satisfied the program requirements to achieve status as a Google AdWords Certified Partner in the Google AdWords Certification program. SEODoz’s Google Certification Program Profile page [...]]]> http://www.seodoz.com/blog/google-adwords/seodoz-adwords-certified-partner/feed/ 0 http://www.seodoz.com/blog/google-adwords/should-we-create-different-ad-groups-for-synonymoussame-meaning-keywords/ http://www.seodoz.com/blog/google-adwords/should-we-create-different-ad-groups-for-synonymoussame-meaning-keywords/#comments Thu, 29 Sep 2011 01:43:46 +0000 Anshu Garg http://www.seodoz.com/blog/?p=311 submit_url = 'http://www.seodoz.com/blog/google-adwords/should-we-create-different-ad-groups-for-synonymoussame-meaning-keywords/';Yesterday, I received a query about “How to structure same meaning keywords into ad groups?” Well, marketers have different opinion about this. Some will say to have them in single ad group while others would prefer to create different ad groups for synonymous. Let’s say I am selling Audio Systems and my relevant keywords are “Audio System”, [...]]]> http://www.seodoz.com/blog/google-adwords/should-we-create-different-ad-groups-for-synonymoussame-meaning-keywords/feed/ 0 http://www.seodoz.com/blog/google-adwords/keyword-with-all-match-types-in-an-ad-group/ http://www.seodoz.com/blog/google-adwords/keyword-with-all-match-types-in-an-ad-group/#comments Tue, 27 Sep 2011 20:41:41 +0000 Anshu Garg http://www.seodoz.com/blog/?p=308 submit_url = 'http://www.seodoz.com/blog/google-adwords/keyword-with-all-match-types-in-an-ad-group/';In last few days, I have received a number of queries related to the “keywords match types” from my visitors. The most common was- should we use the same keyword with all three matching options in one ad group? So, here is the answer of this query- Each of your keywords should only appear once in [...]]]> http://www.seodoz.com/blog/google-adwords/keyword-with-all-match-types-in-an-ad-group/feed/ 0 http://www.seodoz.com/blog/google-adwords/google-adwords-express/ http://www.seodoz.com/blog/google-adwords/google-adwords-express/#comments Mon, 01 Aug 2011 20:40:59 +0000 Anshu Garg http://www.seodoz.com/blog/?p=267 submit_url = 'http://www.seodoz.com/blog/google-adwords/google-adwords-express/';Last year in October, Google has launched Google Boost- A local advertising solution to help local businesses connect with potential customers in their area. Now, Google has renamed it with “AdWords Express” with not much change. It’s very easy to use “AdWords Express”. You don’t need to be a marketing expert to start your local marketing [...]]]> http://www.seodoz.com/blog/google-adwords/google-adwords-express/feed/ 0 http://www.seodoz.com/blog/google-adwords/tips-sample-questions-for-google-adwords-certification-exams/ http://www.seodoz.com/blog/google-adwords/tips-sample-questions-for-google-adwords-certification-exams/#comments Thu, 28 Jul 2011 04:16:27 +0000 Anshu Garg http://www.seodoz.com/blog/?p=263 submit_url = 'http://www.seodoz.com/blog/google-adwords/tips-sample-questions-for-google-adwords-certification-exams/';As I promised in my previous post, here are some tips & sample questions for all four exams, which might be useful for you if you are planning to appear for the Google AdWords Individual Qualification Exams in near future. •    First & most important tip is- READ COMPLETE TRAINING MATERIAL COURSE provided FREE by Google [...]]]> http://www.seodoz.com/blog/google-adwords/tips-sample-questions-for-google-adwords-certification-exams/feed/ 0 http://www.seodoz.com/blog/google-adwords/google-adwords-certification/ http://www.seodoz.com/blog/google-adwords/google-adwords-certification/#comments Fri, 22 Jul 2011 02:41:22 +0000 Anshu Garg http://www.seodoz.com/blog/?p=255 submit_url = 'http://www.seodoz.com/blog/google-adwords/google-adwords-certification/';Most of you would understand why I wrote “Again” in the title. As per Google’s mandate, the validity of the exam holds good for 1 year for advanced exams & 2 years for Fundamental exam and after that it gets expired.  In order to become qualified again, one has to appear and pass it again. After [...]]]> http://www.seodoz.com/blog/google-adwords/google-adwords-certification/feed/ 0 http://www.seodoz.com/blog/google-adwords/new-google-display-network-advertising-tools/ http://www.seodoz.com/blog/google-adwords/new-google-display-network-advertising-tools/#comments Thu, 23 Jun 2011 19:35:59 +0000 Anshu Garg http://www.seodoz.com/blog/?p=248 submit_url = 'http://www.seodoz.com/blog/google-adwords/new-google-display-network-advertising-tools/';Are you running Ad Campaign on Google Display Network (GDN)?  If yes, then there is good news- Google has announced some innovative tools which are helpful in achieving superior performance with greater transparency & better measurement. These tools are: Relative CTR, Impression Share (IS), Content Ads Diagnostic Tool & Unseen Impression Filter. Relative CTR is a [...]]]> http://www.seodoz.com/blog/google-adwords/new-google-display-network-advertising-tools/feed/ 0 http://www.seodoz.com/blog/google-adwords/improve-adwords-ad-performance/ http://www.seodoz.com/blog/google-adwords/improve-adwords-ad-performance/#comments Thu, 02 Jun 2011 03:02:37 +0000 Anshu Garg http://www.seodoz.com/blog/?p=246 submit_url = 'http://www.seodoz.com/blog/google-adwords/improve-adwords-ad-performance/';In this post I am sharing some tips to quickly improve the AdWords Ads performance. These tips are tried & tested and have helped me to increase client’s revenue by 23% so thought of sharing them with you. Here, I have not covered the basic ad text optimization techniques, rather sharing the advance level of [...]]]> http://www.seodoz.com/blog/google-adwords/improve-adwords-ad-performance/feed/ 0 http://www.seodoz.com/blog/google-adwords/display-url-domain-in-adwords-ad-headline/ http://www.seodoz.com/blog/google-adwords/display-url-domain-in-adwords-ad-headline/#comments Wed, 18 May 2011 15:21:13 +0000 Anshu Garg http://www.seodoz.com/blog/?p=244 submit_url = 'http://www.seodoz.com/blog/google-adwords/display-url-domain-in-adwords-ad-headline/';Now, feature your brand more significantly! As shown in the above image, starting today, Google can automatically show your display URL domain in the headline for select top placement ads on Google. In this case the domain name will be separated from the text by a vertical pipe (”|”) & will not include any “www.” prefix [...]]]> http://www.seodoz.com/blog/google-adwords/display-url-domain-in-adwords-ad-headline/feed/ 0