In today’s competitive world of online industry, every one is looking for an efficient medium to get popularize. Advertisers are spending a huge amount on various activities just to get more & more traffic. But many advertisers are overlooking some great medium to get free publicity. “Article Marketing” is one of them. Yesterday, when I [...]
Landing page plays a very important role in the success of online advertising efforts. This serves the ultimate objective of the website to get conversions which can be of different type as per marketing objective of the site like it can be sign up for newsletters, purchase of specific products, contact form fill up & [...]
Starting from today, landing page load time factor will be incorporated into keywords’ Quality Scores. Keywords with landing pages that load slowly may get lower Quality Scores and thus higher minimum bids. On the other hand, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.
Google has [...]
Recently, I had a discussion with my colleagues about the qualities of best landing page, why landing page is so important & factors which should be considered before designing a landing page. We have discussed a lot of things & I am trying to summarize it in this post.
What is Landing Page & Why is [...]
