It’s not very unconventional that what we think is correct or other way round whatever we presume to be wrong, should hold true.
Again a link to the chain…….. some of the myths about PPC…. Here you go!
PPC have impact on organic listing: This is a very common myth about PPC. There is no direct [...]
Google is planning to introduce modifications in Quality Score statistics in the coming weeks- Google will release these Quality Score changes to a very small segment of advertisers within the next day or two, so that Google can gather feedback before launching to all its advertisers.
Impact of these modifications:
Quality Score will now be [...]
Continue reading about Google is Improving Quality Score Statistics to Make It More Realistic
Today I am planning to write some AdWords management tips which can help you in your PPC account optimization & to get better ROI.
I will cover the complete article in a series of posts. Each post will cover different areas of an AdWords account.
AdWords management & optimization is a constant learning process, [...]
Continue reading about AdWords (Pay-per-Click) Management Tips
Many people have this common query that “why Google is not showing our ads on Google Search or content results, though we are running AdWords Ad Campaign”….
Here, I am listing out the most common or possible reasons:
No Billing Information:
Your AdWords ads can’t begin running until you enter valid billing information in your [...]
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Landing page plays a very important role in the success of online advertising efforts. This serves the ultimate objective of the website to get conversions which can be of different type as per marketing objective of the site like it can be sign up for newsletters, purchase of specific products, contact form fill up & [...]
Starting from today, landing page load time factor will be incorporated into keywords’ Quality Scores. Keywords with landing pages that load slowly may get lower Quality Scores and thus higher minimum bids. On the other hand, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.
Google has [...]
This post is in continuation with my previous post Google AdWords Ad Quality & Quality Score for Best Performance.
This post is about how quality score affects our advertising cost.
(Click to find more details about Quality Score)
Here is the formula to calculate the actual Cost per Click (CPC):
Actual CPC = Ad Rank to Beat/ Quality [...]
In this post I am writing about:
The importance of high quality Ads & it’s impact on Quality Score & overall Account Performance
Let’s start the discussion…..
High quality ads are always better for all 3 who are involved in Advertising called Advertisers, Publishers & Users.
Above diagram is explaining how Ad Quality is good for all.
It is good [...]
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Recently, I had a discussion with my colleagues about the qualities of best landing page, why landing page is so important & factors which should be considered before designing a landing page. We have discussed a lot of things & I am trying to summarize it in this post.
What is Landing Page & Why is [...]
I have seen many people running their PPC campaign without giving any concern to keywords’ quality score. They simply pay more to increase their Ads position. This methodology actually reduces the ROI of the campaign.
Everyone wants to make his/ her campaign to be more successful that too by paying less.
Quality Score is definitely the [...]
Continue reading about Quality Score: The Key to Success for AdWords (PPC) Campaign
