Google’s +1 button has started appearing on display ads.
Actually, +1 on the Google Display Network was announced on 20 Sept., which makes the display ad campaigns social-enabled by incorporating personal recommendations into it. A display ad gets more attention & become more influential when people can see them with recommendations from their friends and contacts.
“Because a recommendation from a friend is such a strong signal of relevance, the Google Display Network gives ads that have been recommended an extra boost by including them in the auction for any page a friend visits. Of course, if you’re targeting specific placements or audience segments (including interest categories and remarketing lists), your ads will only show on pages that match those restrictions. Additionally, your ads will never show on any placement or category on an exclusions list.”
Source: +1 button to start appearing on display ads today
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