Anshu Garg on July 21st, 2011

Most of you would understand why I wrote “Again” in the title. As per Google’s mandate, the validity of the exam holds good for 1 year for advanced exams & 2 years for Fundamental exam and after that it gets expired.  In order to become qualified again, one has to appear and pass it again.

After passing this set of exams I have been awarded as AdWords Individual Qualification with specialization in “Search Advertising”, “Display Advertising” & “Reporting And Analysis” (As I have passed all three Advanced Exams).

My Individual Google Certification Program Profile page is available at: https://adwords.google.com/professionals/profile/ind?id=09094152380988034105&hl=en

These exams cover intermediate-to-advanced best practices for maximizing account performance using Google Analytics, Website Optimizer, the AdWords Report Center, and other analysis techniques.

There are many benefits of gaining individual qualification:

•    Improved knowledge & practical application of AdWords tools
•    Globally recognized stamp of approval certifying essential AdWords knowledge
•    Showcase specialist knowledge through advanced exams covering search, display, reporting & analysis”

To become a Qualified Individual, we need to meet the following requirements:
•    Pass both the Fundamentals exam and one of the three advanced exams.
•    Be aware of, and in compliance with our program Terms and Conditions; you accept these terms when automatically by enrolling in the program.

Now, there is no minimum spend requirement to be Individually Qualified.

In my next post, I will provide some tips & sample test questions which might be helpful for all of you if you are planning to take the test in near future.

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