Wondering how to promote a blog with DIY techniques? If yes, then you are at the right place…
Here are some techniques which can help you to increase the quality visits to your blog & the most important thing is that you can try it all by yourself.. no more need to invest money for promotion
11 effective ways to increase traffic to your blog
Content is the back bone of your blog
The most important thing is the Content Quality. Visitors wants unique & useful content which can help them so if you are helping others with your quality content then they will definitely appriciate it & will come again. To increse the new visit & to keep the current visitors, your content has to be very good. Quality content can help you in your link baiting activity also, to create the buzz in the industry. Content is the only way of viral marketing, people will automatically come to your blog. Alos it will increase your RSS feed subscribers ?
Update your blog frequently
In this dynamic environment all of us needs to be very active. Visitors will not like if they find that the blog is dead, means it is not updated for many weeks. Everyone need updated information to cope up with the competiton & stay ahead.
Try to update your blog twice in a week or atleast 1 post in week with new content. If you can update it on daily basis then nothing like it. Unfortunately, it is not possible for me because of the busy schedule however I always try to update my blog at least in a week on regular basis.
Be a part of Blogsphere- Submit your Blog in to Blog Directories & Search Engines
The collective community of all blogs is known as the blogosphere. To increase the back links, visits & rankings of your blog you should submit your blog into blog search engines, blogging communities & blog directories. Several blog search engines are used to search blog contents, such as Bloglines, BlogScope, and Technorati. Similarly, Several online communities exist that connect people to blogs and bloggers to other bloggers, including BlogCatalog and MyBlogLog.
There are 100’s of free blog directory available on the internet where you can easily submit your blog in a minute, but try to manual submissions in to most appropriate category only.
Don’t Forget to Ping (and Tag Appropriately)
Blog search engines & communities like Technorati, provides current information on both popular searches and tags used to categorize blog postings. Don’t forget to tag your blog.
Ping the major RSS feed and Blog search engines each time you post. This can be configured with blog software like WordPress to work automatically, or you can do this manually with services like Pingomatic or Pingoat.
Make Your Blog Search-Engine Friendly
Don’t forget to optimize your blog post by placing accurate & descriptive tags. Also take care of navigation, accessibility & internal linking of the pages. There are several plug-ins available which actually makes bloggers life easy. Also, create a sitemap for your blog & submit that in to major search engines like in Google thru webmaster tool. (In my next post I will deeply describe WordPress blog optimization techniques).
Promote Your RSS Feed
Create RSS feed for your blog & make it easily accessible to the visitors. Also, you should submit your feed URL in to various RSS submission sites.
There are many people who perfer to read blog posts via email & might want to subscribe your blog also. Offer them the option of email subscription so that they can get the mail in their inbox as soon as you update it.
There are several free services available for this including: Feedburner, FeedBlitz & more.
Encourage Comments, Trackbacks and Pingbacks
Always support comments on your blog to increase participation & involvement. If anyone is asking something from you thru comment box then always try to respond them.
Trackbacks and Pingbacks also helpful for your blog as readers of other blogs may follow pingback/trackback notifications back to your site & back links increase the number of external links to your site, which increases your search engine rankings.
Comment on Other Blogs
Start reading others blog in your niche & make useful comments. Name box phrase will be linked to the blog URL that you enter. It is advisable to use your blog name for anchor text. Don’t try spamming using comments that offer no value to the blog post. With this you can get the back links from Do Follow Blogs.
Participate in Forums & Discussion Boards
Join forums of your niche & actively participate. Always give genuine inputs which make sense & are helpful for others. Participation just because of marketing point of view can hurt your credibility. Do follow forums also helpful in getting link back from signature column.
In forums you also have an option to put RSS feed of your blog which will highlight your current post in every thread where you participate.
Promote Social Bookmarking and Networking
Give the option of easy bookmarking to all your visitors. Put social bookmarking buttons on each post of your site. These buttons are also helpful in viral marketing. Like if someone book mark your blog on del.icio.us or digg or stumble your post then your content will automatically get publicized without any effort.
Networking is the KEY
The ultimate trick to promote the blog is Networking, Networing & Networking. You can also do some offline marketing to promote your online blog
like you can publish your blog url on your business card to catch the attantion. Also, you can participate the local network of bloggers in your area or can attend bloggers meets, conferences etc.
Conclusion
Be clear about your writing, style & your purpose.
Try to be as create as you can in every aspect including visual appeal, content & writing style.
Make your blog easy to navigate for both Search Engines & Visitors.
Engage your readers, establish a blogging schedule & maintain proper frequency.
No matter how much optimization you are doing for your blog but there is no alternate for quality content. Blog optimization is only as effective as the quality and usefulness of the content you’re optimizing.
Tags: blog marketing, Blog promotion, blog traffic, blogging, Blogging Tips, Free blogging tips, web promotion








October 10th, 2008 at 11:01 pm
Great advice and a very nice blog. Thanks much.
December 11th, 2008 at 4:59 pm
thanks for really helpful tips and info!