Now onwards I will write new SEO/ PPC topic in my every post. I will write my own perceptions & beliefs for defined topic where in your personal experiences & suggestions are also welcome…
Today I am sharing my knowledge regarding the importance & factors of initial site study before defining the SEO Strategies.
Initial site analysis is to identify the issues behind a web site with poor performance and visibility in the search engines. Initial website analysis is an essential part of the SEO process/ Strategies to make your site search engine friendly.
It is the complete analysis of the site to find why a website does not come up in Search Results. Each and every element of the website plays a role in achieving the desired search engine rankings, so these important web stats are analyzed to know what we need to improve the search engine ranking of the web site.
A number of factors are important when optimizing a web site, including the content and structure of it, page layout, the HTML meta-tags and the submission process.
Here are some most important factors which we need to take care of:
Site Overview
- Current search engine crawl/ visibility
- Web Site index status
- Search Engine (Google) Penalties review
Site Usability & Accessibility
- Website goal definition
- Initial design impact
- Navigation analysis
- W3C validation
Technical Analysis
- Canonical Issues of the website
- Domain Info/ Domain name strategy
- Site architecture & Layout
- Technical SEO suggestions
- Server Type Information
- Coding Check
- Invisible Text Check
Key Phrase Analysis
- Key phrase research process
- Main key words/ phrase identification
- Site SEO Gap Analysis
- Keyword suggestions & Targeting
On-site Optimization
- URL Rewriting
- Title tags reviews & suggestions
- Content quality review
- Meta Tags review
- Anchor link structure
- Internal Link Structure
Off-site Optimization
- External Links
- Directories
- Linking strategy overview & many other factors.
So, website analysis will give you in depth information on all aspects of your website and after it you will be able to get the information on you can make your web site appear in the top search results of major search engines.
Now I hope that the importance of Initial Website Analysis is clearly understood.
I always do the initially site analysis for all my client sites & it really helps me to take all my SEO efforts in the right direction.
Go SEO!!!!
Tags: SEO, SEO Strategy, Website Analysis
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