Hard time for advertisers to choose the best social network…

Everyone is promising of best exposure to the maximum number of viewers. Yesterday, Google & Facebook both announced the launch of their new application- Google Friend Connect and Facebook Connect respectively.

Google said- “Friend Connect lets you log in using an existing account from Google, Yahoo, AOL, or OpenID. Similarly, you can choose to either establish a new profile or use profiles and friend sources from other social networks that have opened up their services, like Plaxo and orkut.” Friend Connect is using open standards like OpenID and OAuth to makes it simple for people to instantly interact with one another on the sites that they already love to visit.

Facebook Connect represents an analogous but more open system that allows third-party Web sites to accept Facebook login information. It also provides users with the opportunity to share content created at a third-party Web site on Facebook. Facebook Connect allows Facebook’s users to participate on other websites using their Facebook IDs. So this opportunity of exposure to Facebook’s large audience (125 million) could encourage publishers to choose Facebook’s system over Google’s.

For example, if you want Digg a story then you can log in to Digg with your Facebook login ID and password and can vote on Digg just like a registered Digg user and all these activities will be reflected in your Facebook news feed in the same way it would if they had written on the Wall of one of their Facebook friends.

Both the applications are designed to expand social-networking capabilities across the Web. Facebook Connect allows us to link stuff to our social network on Facebook, while Google Friend Connect lets any web site add a social networking element.

Now, the biggest question for users including marketers, advertisers & publishers is- Which one is the right networking media?

What does u think?

References:

http://googleblog.blogspot.com/

http://developers.facebook.com/connect.php

http://blog.wired.com/business/2008/12/facebook-connec.html

Tags: diff between Google Friend & Facebook connect, facebook connect, google friend connect