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	<title>SEODOz- SEO Blog &#124; Internet Marketing Blog for SEO, PPC, SEM, Social Media Optimization Tips &#38; more &#187; &#187; Advertising Cost</title>
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		<title>Advertising Cost &amp; Quality Score</title>
		<link>http://www.seodoz.com/blog/adwords/advertising-cost-quality-score/</link>
		<comments>http://www.seodoz.com/blog/adwords/advertising-cost-quality-score/#comments</comments>
		<pubDate>Sat, 31 May 2008 03:30:21 +0000</pubDate>
		<dc:creator>Anshu Garg</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[Actual CPC]]></category>
		<category><![CDATA[Advertising Cost]]></category>
		<category><![CDATA[CPC calculation]]></category>
		<category><![CDATA[Google Adwords Cost]]></category>
		<category><![CDATA[Keywords Match]]></category>

		<guid isPermaLink="false">http://seotech.wordpress.com/?p=36</guid>
		<description><![CDATA[<script type="text/javascript">submit_url = 'http://www.seodoz.com/blog/adwords/advertising-cost-quality-score/';</script><script type="text/javascript" src="http://sphinn.com/evb/button.php"></script>This post is in continuation with my previous post Google AdWords Ad Quality &#38; Quality Score for Best Performance. 
This post is about how quality score affects our advertising cost.
(Click to find more details about Quality Score)
Here is the formula to calculate the actual Cost per Click (CPC):
Actual CPC = Ad Rank to Beat/ Quality [...]]]></description>
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