Yesterday, I received a query about “How to structure same meaning keywords into ad groups?”
Well, marketers have different opinion about this. Some will say to have them in single ad group while others would prefer to create different ad groups for synonymous.
Let’s say I am selling Audio Systems and my relevant keywords are “Audio System”, [...]
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Google is planning to introduce modifications in Quality Score statistics in the coming weeks- Google will release these Quality Score changes to a very small segment of advertisers within the next day or two, so that Google can gather feedback before launching to all its advertisers.
Impact of these modifications:
Quality Score will now be [...]
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