In July this year, I have passed AdWords Individual Qualification exams with specialization in “Search Advertising”, “Display Advertising” & “Reporting And Analysis”. Today, I am happy to announce that SEODoz has satisfied the program requirements to achieve status as a Google AdWords Certified Partner in the Google AdWords Certification program.
SEODoz’s Google Certification Program Profile page [...]
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In last few days, I have received a number of queries related to the “keywords match types” from my visitors. The most common was- should we use the same keyword with all three matching options in one ad group?
So, here is the answer of this query-
Each of your keywords should only appear once in [...]
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Soon after AdWords Express has come into being, I have been receiving numerous queries related to their similarities and subtle differences.
In this post of mine, I am writing about the basic differences among each of them and also times when shall one suit the best.
Let’s first discuss the differences between Google Places & AdWords Express [...]
Now get more accurate statistics for estimated clicks, cost, and ad position in Google AdWords
Google has announced that they have made some modifications in their algorithm of traffic estimates to provide more accurate data for traffic, cost & ad positions in AdWords though they have not share much information about how the data has been [...]
Few months back, Google has launched its “Instant Previews for search results” which was a very helpful feature for the visitors as it provides a graphic overview of a search result and highlights the most relevant sections according to your search. Now, Google has started showing the same feature for AdWords ads as well. Now, [...]
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Google is planning to introduce modifications in Quality Score statistics in the coming weeks- Google will release these Quality Score changes to a very small segment of advertisers within the next day or two, so that Google can gather feedback before launching to all its advertisers.
Impact of these modifications:
Quality Score will now be [...]
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I have seen many people running their PPC campaign without giving any concern to keywords’ quality score. They simply pay more to increase their Ads position. This methodology actually reduces the ROI of the campaign.
Everyone wants to make his/ her campaign to be more successful that too by paying less.
Quality Score is definitely the [...]
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Be more accurate in your AdWords targeting!!
Now you can be more specific to your advertising segment with AdWords’ new Demographic Bidding feature.
Before moving forward I would like to define the meaning of demographic group.
A demographic group is an audience that shares a particular trait or characteristic like an age, gender, income, or some other area.
Demographic [...]
