Google is planning to introduce modifications in Quality Score statistics in the coming weeks- Google will release these Quality Score changes to a very small segment of advertisers within the next day or two, so that Google can gather feedback before launching to all its advertisers.
Impact of these modifications:
Quality Score will now be [...]
Continue reading about Google is Improving Quality Score Statistics to Make It More Realistic
I have seen many people running their PPC campaign without giving any concern to keywords’ quality score. They simply pay more to increase their Ads position. This methodology actually reduces the ROI of the campaign.
Everyone wants to make his/ her campaign to be more successful that too by paying less.
Quality Score is definitely the [...]
Continue reading about Quality Score: The Key to Success for AdWords (PPC) Campaign
Be more accurate in your AdWords targeting!!
Now you can be more specific to your advertising segment with AdWords’ new Demographic Bidding feature.
Before moving forward I would like to define the meaning of demographic group.
A demographic group is an audience that shares a particular trait or characteristic like an age, gender, income, or some other area.
Demographic [...]
