Clickthrough Rate (CTR) is a very important factor for any AdWords (PPC) campaign. CTR is defined as the number of clicks your ad receives divided by the number of times your ad is shown. Our clicks define the performance of our ads & tell us what works and what doesn’t right away. We should write [...]
Continue reading about How to write Google AdWords Ads to get Quality Clicks
In this post I am writing about:
The importance of high quality Ads & it’s impact on Quality Score & overall Account Performance
Let’s start the discussion…..
High quality ads are always better for all 3 who are involved in Advertising called Advertisers, Publishers & Users.
Above diagram is explaining how Ad Quality is good for all.
It is good [...]
Continue reading about Google AdWords: Ad Quality & Quality Score for Best Performance
