It’s not very unconventional that what we think is correct or other way round whatever we presume to be wrong, should hold true.
Again a link to the chain…….. some of the myths about PPC…. Here you go!
PPC have impact on organic listing: This is a very common myth about PPC. There is no direct [...]
Many people have this common query that “why Google is not showing our ads on Google Search or content results, though we are running AdWords Ad Campaign”….
Here, I am listing out the most common or possible reasons:
No Billing Information:
Your AdWords ads can’t begin running until you enter valid billing information in your [...]
Continue reading about Worried about why Google is not displaying your ads on Google Search Results?
Landing page plays a very important role in the success of online advertising efforts. This serves the ultimate objective of the website to get conversions which can be of different type as per marketing objective of the site like it can be sign up for newsletters, purchase of specific products, contact form fill up & [...]
Starting from today, landing page load time factor will be incorporated into keywords’ Quality Scores. Keywords with landing pages that load slowly may get lower Quality Scores and thus higher minimum bids. On the other hand, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.
Google has [...]
This post is in continuation with my previous post Google AdWords Ad Quality & Quality Score for Best Performance.
This post is about how quality score affects our advertising cost.
(Click to find more details about Quality Score)
Here is the formula to calculate the actual Cost per Click (CPC):
Actual CPC = Ad Rank to Beat/ Quality [...]
When we think about web marketing then many options comes in to mind like Search Engine Marketing, Affiliate Marketing, E-Mail Marketing, Newsletters, Blogs, Press Releases & many others. Sometime it becomes tough to choose the right marketing media. Isn’t it?
But I really feel that one media is there which is unavoidable & is on the [...]
Continue reading about Searching for right Online Marketing Media?
Don’t upset your visitors!!
Are you sure that your advertising & web appearance is appealing to your viewers or targeted visitors?
Not Sure???
Then this post is highly recommended to you.
Day by day People are inventing new tricks & techniques to capture the viewer’s attention. Obviously, everyone wants to beat this tough competition to stay alive in [...]
Continue reading about Does your Advertising & Web Appearance irritating the other people??
I have seen many people running their PPC campaign without giving any concern to keywords’ quality score. They simply pay more to increase their Ads position. This methodology actually reduces the ROI of the campaign.
Everyone wants to make his/ her campaign to be more successful that too by paying less.
Quality Score is definitely the [...]
Continue reading about Quality Score: The Key to Success for AdWords (PPC) Campaign
Be more accurate in your AdWords targeting!!
Now you can be more specific to your advertising segment with AdWords’ new Demographic Bidding feature.
Before moving forward I would like to define the meaning of demographic group.
A demographic group is an audience that shares a particular trait or characteristic like an age, gender, income, or some other area.
Demographic [...]
